Fairfield Bread Company

FBC's Flaxette is Dubbed "The Unofficial Bread of Fairfield"

2011-04-07T16:36:00.000-04:00

FBC's Flaxette is The Unofficial Bread of Fairfield

The Flaxette Wins #1 Artisan Bread in CT

2011-04-06T18:14:00.000-04:00

FAIRFIELD, CT – Fairfield Bread Company’s Flaxette has taken 1st place in bread at the Connecticut Specialty Food Awards (CSFA) tenth annual Product Awards Competition. A panel of judges consisting of local media personalities, food writers, and chefs scored products on overall taste/flavor, consistency/texture, appeal, and color. “This competition showcases the best of the best in the state,” said Tricia Levesque, CSFA Director.

“It’s gratifying to have our hard work recognized,” said Head Baker and Fairfield Bread Company (FBC) President Michael Mordecai, who started FBC a year ago after developing this unique demi-baguette featuring organic flax. The Flaxette has a caramelized crust with a distinctive crackle, and a tender, springy interior.

Despite being a newcomer to a competitive market, The Flaxette is grabbing attention, and is sold in specialty stores from Black Rock to Darien. It is featured on the menu of The Dressing Room, a top locavore restaurant in Westport started by Chef Michel Nischan and the late actor Paul Newman.

“The CT Department of Agriculture sponsored Specialty Food Awards encourages local artisans to produce at their highest level,” said Mordecai, “Well-crafted food begins with minimally processed ingredients. I use organic ground flax, unbleached and unbromated flours. I love the flavors of the natural grains – and I balance these flavors by using old-world methods of long fermentation and wild yeast.”

Mordecai was inspired by the bread his grandmother used to bake and the bread he tasted traveling with his family in Europe as a child. He attributes the success of FBC to the palate of Fairfield County’s discerning customers. “Our customers have sophisticated taste buds. We use high quality ingredients and put a lot of care into each loaf. That’s what our customers expect. Our goal is to provide our community with first-class bread that tastes great and is naturally nutritious.”

FBC’s Flaxette is made in Fairfield. While the organic ground flax is added to enhance the nutty flavor, its health benefits cannot be overlooked.

Strangers telephone FBC to say “This is the best bread I’ve ever tasted.” And kids love the nutty flavor, natural sweetness, and soft, springy texture.

FBC’s Flaxette is sold in Fairfield at The Pantry, Adams Bakery and the Greenfield Hill farmer’s market, in Westport at Whole Foods Market, Double L Market, and Garelick and Herbs, in Darien at Palmers Market and Whole Foods Market, in Black Rock at Green Gourmet to Go, in Easton at Sport Hill Farm Market, in Bethel at Holbrook farm, and in Southport at Spic and Span Market.

"Oh my God! This is outrageous!"

2010-03-22T09:31:00.000-04:00

I loved doing tastings at stores and events. It's great to share the Flaxette with people who've never tried it, and to hear their reactions. I especially love what children say when they taste the Flaxette.

Yesterday, a boy of 12 tasted a slice of the Flaxette and exclaimed, "Oh my God! This is outrageous!" He turned to his sister. "Let's tell Mom."

At the recent Food for Haiti event in Westport, CT, a ten-year-old boy, tore into the loaf his mother bought him like it was was a burrito. He returned to Fairfield Bread Company's booth about five minutes later. "Can we buy you out?" he asked. (Was this a phrase he'd heard his father use?) "Sure," we said, and his mother placed 8 loaves in her tote bag. Luckily, we were able to replenish our basket.

Yesterday, at Palmer's Market in Darien, a more judicious 5 year old boy, urged his mother, who had picked up the Flaxette, to buy an extra loaf. She did.

Our young friend Leila is also a fan of the Flaxette, which she calls "Michael's Bread." She knows what side her bread is buttered on. "May I please have another piece of Michael's bread," ususally works wonders on her parents.

What do your kids say about the Flaxette? We'd love to hear.

Breakfast of Bakers

2010-03-18T21:16:00.000-04:00

After I've baked the bread and made my deliveries, it's 9 a.m. and I'm ready for a break. I make a pit stop at home, put a fresh-baked loaf of Flaxette on the cutting board, and bring out the jam.

Lately, before I put a spoon in the jam jar, I spread a slice of Flaxette with Cabot Creamery of Cabot, Vermont's European-style (high fat) unsalted butter. Damn creamy, and the extra calories keep me going.

Then I dip into my selection of homemade, home-picked jams. I've desimated the organic peach with lavender, and now I'm digging into the green tomato with cardomon. I'll let you know what's next.

I'm off to the bakery. What are you putting on the Flaxette?

Hello Darien

2010-02-26T17:05:00.000-05:00

The Flaxette makes its debut at Palmers Market Sunday, Feb. 28. Bread baker Michael Mordecia will be giving tastings from 11 to 1. Come by for a taste and to say hello.

Today's Bread Basket

2010-02-24T22:10:00.000-05:00

"In taste, texture and natural ingredients there is no other like the Flaxette. It's different and delicous. One could become addicted, which, in this case, is the opposite of bad becasue it's good for you."

-- Chilton Ryan

Metro Journalist Loves the Bread

2010-02-15T17:09:00.000-05:00

Sherry Cohen of the smart and interesting Metro Journalist Blog, recently wrote about Fairfield Bread Company's The Flaxette. Thank you, Sherry!
http://metrojournalist.blogspot.com/search?updated-max=2010-02-09T04%3A34%3A00-08%3A00&max-results=7

Raising Funds for Haiti

2010-01-31T18:40:00.000-05:00

Fairfield Bread Company was on hand at the Food4Haiti fundraiser yesterday at the Saugatuck Congregational Church. The event raised almost $10,000 to help feed the people of Haiti.

By 1 p.m., we'd almost sold out of The Flaxette, and needed to get back to the bakery. But who did we run into as we were leaving? Bread Baker Michael Mordecai's favorite TV Chef -- Daisy Martinez.

We hope there was a loaf of The Flaxette left by the time Daisy made her way to the bake sale table!

We get emails and telephone calls

2010-01-31T17:53:00.000-05:00

It's so gratifying to know that people love Fairfield Bread Company's "The Flaxette." We get emails and telephone calls from people saying, "It's the most delicious bread I've ever had."

One morning, a woman we'd given a sample loaf to called asking where she could find it. She'd called every bakery in Fairfield trying to find it. Back then, we were still in pre-production, so she was out of luck. But now, people can find it in Fairfield at Adam's Bakery, The Pantry, Spic n Span in Southport Center, Harborview Market in Black Rock. And in Westport, at Garelick & Herbs. We'll be adding more outlets in the upcoming weeks. If you would like your local store to carry it, tell the store owners and managers, and drop us a line so we can follow up with them.

Last night we got another email. It said, "Thank you for the gorgeous loaf. It had just the right crunch and texture. Perfect for honey and cheese!"

Hand Made

2010-01-15T20:33:00.000-05:00

The dough gets rounded.

The baker shapes The Flaxette.

The shaped dough rests and rises.

The Flaxette.

New Bread in Town

2010-01-15T20:00:00.000-05:00

Fairfield Green Food Guide wrote a piece about Fairfield Bread Company, new bread in town. Check it out.

http://fairfieldgreenfoodguide.com/2010/01/14/theres-a-new-bread-in-town/

In the Beginning

2009-12-19T12:27:00.000-05:00

I grew up watching my grandmother bake bread. I remember the crunch of the crust and the nutty aroma and taste that complimented her homemade jams.

Over the past year and a half, I developed a recipe that reminds me of the bread that she used to make. With high quality ingredients and organic flax, this bread offers superb flavor and texture.

I just got an email from a customer saying... "it is the most delicious bread I have ever tasted!"

I hope you think so too.